Monday 25 March 2013

BUSINESS AS USUAL AT VALERA

Refrigeration and catering equipment specialist Valera, which recently became part of the Unitech Industries Group, retains a strong and familiar portfolio of industry-leading products to which it has recently added the full range of Fagor equipment.

Key personnel, including Managing Director Pratap Gadhvi, remain pivotal to the business which has relocated to a more central location in Banbury, Oxfordshire from where it is now able to offer next day delivery on all products. Aside from its location little has changed - existing discount structures still apply across the Valera range and dealers can still expect a great selection of products from well established names such as Jordao, Scaiola, Enofrigo and now Fagor.

The Fagor range, which will soon be available on Caterquotes, includes combi-ovens, warewashers and ECA approved refrigeration and was greeted with enthusiasm on the Valera stand at the recent Hospitality exhibition where it featured alongside Jordao and Scaiola products as well as Valera’s Budget line refrigeration range.

Valera has also recently confirmed an agreement with Sanyo that secures the provision of spare parts for Sanyo microwaves for a period of seven years as well as a partnership with First Choice Catering Spares which will become Valera’s new parts distributor.

The marketing team at Valera is currently working on a new catalogue which will be available in April and contain a host of new products including light duty refrigeration, glass door chillers, freezers and buffet displays in addition to a number of Jordao counter solutions that will be available on Caterquotes.